Legal
Advertising Disclosure
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Our commitment to transparency
Countwell is committed to being transparent about how this website generates revenue and how we approach any commercial relationships that may influence the content you read. This disclosure is provided in accordance with applicable FTC guidelines and broader advertising transparency standards.
Our primary purpose is to provide specialist accounting information to restaurant and hospitality businesses. Where commercial relationships exist, they do not change the substance of how we evaluate or describe services.
1. Affiliate relationships
This website may participate in affiliate programmes. This means that when you follow a link to a third-party product or service and make a purchase, Countwell may receive a commission — at no additional cost to you.
Commission-based links
Some links on this site are affiliate links. Any recommendation is based on our honest assessment of the product or service, not on the existence of a commission arrangement.
Product recommendation policy
We only reference tools, software, or services that we have reason to believe are genuinely useful to food and beverage operators. Commercial relationships do not determine whether something is recommended.
Financial relationship transparency
Where a financial relationship exists between Countwell and a third party whose products or services are mentioned on this site, we disclose that relationship clearly in the relevant content.
2. Sponsored content
From time to time, Countwell may publish content that has been commissioned or co-produced with a commercial partner. This is always identified clearly.
Identification of paid content
Any article, guide, or case study produced in connection with a commercial arrangement is clearly labelled as "Sponsored" or "In partnership with" at the top of the content.
Content authenticity
Even where content is sponsored, editorial control remains with Countwell. We do not publish claims we cannot substantiate or endorsements we do not hold.
Brand partnerships
Any brand partnerships that influence published content are disclosed at the point of publication, not buried in general disclaimers.
3. Third-party advertising
This website may display advertising served by external advertising networks. The following explains how that works and what data may be involved.
Display advertising
Third-party advertising networks may display adverts on pages of this website. These networks may use cookies or similar technologies to serve ads based on your prior visits to this site or other sites.
Behavioural targeting
When advertising cookies are accepted, advertising partners may use data about your browsing behaviour to serve ads that are more relevant to your interests.
Ad personalisation
Ad personalisation uses data from your interactions with this site and elsewhere to tailor the adverts you see. You can opt out of this through the cookie controls below.
4. Your rights and controls
Ad preference management
You can manage your cookie preferences — including advertising cookies — at any time through our Cookie Policy page. Changes take effect across this site immediately.
Opt-out options
You may opt out of personalised advertising by adjusting your cookie settings on this site, using your browser's privacy controls, or using tools such as the NAI opt-out at optout.networkadvertising.org.
Data rights
For information on your rights regarding data collected for advertising purposes, please refer to our Privacy Policy.
Questions about this disclosure
If you have questions about how Countwell handles advertising relationships or would like more detail about any specific commercial arrangement mentioned on this site, please reach out via our Contact page.